For Superbowl LX we asked ourselves, “what would have happened if Jurassic Park would have had XFINITY?”
SUPERBOWL Pre-Game & Press Kit
During Superbowl Sunday pre-game we ran a :30 “lost commercial” announcing the grand opening of Jurassic Park. We also gave out press kits to the media releasing our full commercial on VHS (yes we actually did put it on VHS don’t ask us how we found someone to do it), teasers, postcards and more.
76ers ARENA TAkEOVER STUNT
A week before the game we took down the entire 76ers arena during a live game and broadcast with the infamous blue screen that took Jurassic Park down in the first place.
ON THE GROUND IN SF
Finally we opened a fully secure motion detection t-rex paddock on the streets of SF home of Superbowl LX. People could even take a Jurassic Park Lyft to get there.
GUESS THE MAGIC WORD SWEEPSTAKES
We also invited fans to guess the magic word and enter a chance to win big.
